A Design and Marketing Phase (other consulting firms may call this initial phase a "feasibility study", but we believe our Design and Marketing Phase provides more and better information) enables an organization to begin the process of conducting a major campaign by ensuring that the elements necessary for success exist. It serves as an incredible cultivation and education vehicle for potential leaders and donors.

A Capital Quest Design and Marketing Phase takes the place of a traditional feasibility study. While it provides the same "feasibility" review of the more limited "feasibility study", the Design and Marketing Phase also:

1. Cultivates key leaders and potential donors
2. Educates and involves internal leaders
3. Develops a complete written fund raising plan
4. Includes a written draft of the case statement

The Design and Marketing Phase will include:

personal interviews
direct mail surveys
focus groups
corporate and foundation research
identification of potential funding sources
a review of the organization's image, case, and leadership.

All of our campaigns are directed by senior executives. Unlike other companies that may use inexperienced campaign directors, Capital Quest assigns only senior executives to direct client projects. And, unlike a lot of companies, the people who will present our plan to you in the sales presentation will also be the same people who direct and lead your campaign.

Providing capital campaign direction is part art, part science. Managing a day-to-day campaign that might have several six-figure prospects being solicited at one time is not something to be left to directors without extensive experience. An inexperienced or ineffective consultant can actually cost an organization money. That’s why all of our campaigns are directed by experienced executives of the company.

As directors of your campaign, Capital Quest executives manage campaigns from beginning to end including:

• Develop a comprehensive campaign plan 
• Instruct volunteers on methods of recruitment and  solicitation
• Write a thorough campaign case statement
  Plan and coordinate the selection of top campaign   leadership
• Identify and segment prospective donors
• Write appropriate Foundation proposals
• Organize all committees and direct their activities
• Prepare speaking notes and detailed agendas for speakers
• Devise appropriate gift plans
• Where desirable, solicit or assist in the solicitation of gift prospects
• Prepare all publicity and public relations activities
• Prepare campaign materials (brochures, pledge cards, newsletters)
• Conduct orientation seminars for all important audiences
• Report regularly to campaign officials on activities and progress
• Prepare all records pertinent to the receipt of gifts
• Establish and monitor pledge redemption .
• Prepare an official report embracing the campaign history
• Prepare a recommendations for post-campaign development .
• Provide Pledge Redemption Service without fee