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Services range from having senior executives
do periodic consultations with organizations (a service usually
reserved for major institutional clients such as hospitals and
universities) to full-time resident counsel. Resident counsel,
usually a younger person who works under the direct supervision of
an executive, moves to your city and works completely for your
organization. Most consulting firms charge on a flat fee
basis based on the time and service provided. Almost none work on
a percentage basis. The more service required, the higher the fee.
In almost every circumstance, a resident director firm will cost
more than an executive consultant firm. There are relative
strengths and weaknesses to each. Be certain to interview EVERYONE
in the firm who you’ll be working with – not just the executive
making the sales presentation.
Consulting firms are not "Solicitation
Firms". Consulting firms work to teach, train, motivate and orient
organizations to succeed in fund raising. Like any consulting
arrangement, volunteer and staff leaders must be very involved and
active in the campaign to succeed.
Independent Consultants.
There are numerous individuals who consult with organizations -
either full-time or an adjunct to their full-time job. Many are
quality individuals with excellent track records. Some are just in
it to earn extra money or are between jobs. The major difference
between an Independent Consultant and Consulting Firm is the
number of people available to work on the campaign. Consulting
Firms will almost always use a "team approach", thereby increasing
the quality and amount of advice and guidance available.
Almost always, Independent Consultants are
less expensive than Consulting Firms - mostly because they provide
less time and resources than the Consulting Firm, and their
overhead is considerably lower.
There are many very good Independent
Consultants, but the same criteria should be used in retaining an
Independent Consultant that is used in retaining a Consulting
Firm. In retaining an Independent Consultant, remember that this
is the person you will be working with throughout the campaign –
there is no one else. If it turns out that you lose confidence in
this individual, chances are your campaign will be delayed and
possibly jeopardized.
Solicitation Firms.
There are companies, usually telemarketing firms, that will call
or otherwise contact thousands of people to seek support. They
usually charge based on a percentage of the funds raised - often
times taking much of the income. Many consider this type of
arrangement to be unethical.
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