St. Timothy's Church
Kalamazoo, Michigan
Raised: $380,000
Budgets and Costs
Knowing exactly what a campaign will cost is
all but impossible to determine until a thorough campaign planning
study is conducted. The variables are so great as to make it
impossible to project costs in advance of the study. There are
some general rules that can be applied, however, but it is
important to recognize that these rules change frequently and
really depends on the elements of the campaign to determine the
costs.
This church of less than
50 active families raised over $380,000 to make their
facility more handicap accessible and expand
social/meeting space. It shows the value of careful
planning and execution for even small organizations.
Below are three different
budgets from actual campaigns, including the fees that we charged
clients. While the fees and expenses are NOT tied to the goals, it
is important to understand that, generally, larger campaign goals
take longer, require more work, time and expense – as such there
is at least a passing relationship between costs and goals. As
such, we’ve noted the campaign goals at the same time.
Costs Associated with a $10,000,000 Campaign
Chart of AccountsBudget
Consulting Fees
First Six Months $108,000
Next Seven Months 105,000
Next Eight Months 96,000
Next Four Months 40,000
Printing
Campaign Brochures & Prospectuses 10,000
Promotional
Campaign Video & Portable Monitor 18,000
Newsletters 8,000
Data Processing and Mailing 5,000
Campaign Travel Ground Transportation 7,000
Postage
In Addition to Current Budget
12,000 Contingency 2,000
Total Estimated Expenses $411,000
Percent of $10 million Goal for Fund Raising
Cost – 4.1%
Costs Associated with a $5,000,000 Campaign
Chart of AccountsBudget
Consulting Fees
First Four Months $
76,000
Next Five Months
75,000
Next Eight Months 96,000
Next Four Months 40,000
Printing
Campaign Brochures & Prospectuses
7,000
Promotional
Campaign Video & Portable Monitor 15,000
Newsletters
6,000
Data Processing and Mailing
4,000
Campaign Travel Car Rental
5,000
Postage
In Addition to Current Budget
3,000 Contingency 2,000
Total Estimated Expenses $309,000
Percent of $5 million Goal for Fund Raising
Cost – 7.7%
Costs Associated with a $3,000,000 Campaign
Chart of AccountsBudget
Consulting Fees
First Four Months $
45,000
Next Five Months
65,000
Next Seven Months
77,000
Next Three Months
24,000
Printing
Campaign Brochures & Prospectuses
5,000
Promotional
Campaign Video & Portable Monitor 15,000
Newsletters
4,000
Data Processing and Mailing
2,000
Campaign Travel Car Rental
3,000
Postage
In Addition to Current Budget
3,000 Contingency 2,000
Total Estimated Expenses $246,000
Percent of $3 million Goal for Fund Raising
Cost – 8.2%
