The Campaign Steering Committee is the key linkage group between
the organization and the prospective donor/leader community. The
campaign, simply put, will succeed or fail, based on the quality
and quantity of community leaders that are recruited to the
Campaign Steering Committee.
Community leaders recruited to the Campaign
Steering Committee will agree to do the following:
Lend Name. Steering Committee members
will agree to allow the organization to use their name in all
public relations materials and in solicitation of key
prospects throughout the area.
Spokesperson. Steering Committee
members need to speak positively about the organization and
the campaign, and be prepared to answer questions they may be
asked.
Open Doors. After agreeing to serve on
the Steering Committee, members will review the prospect list
and indicate those with whom they can arrange a meeting. They
will also suggest new prospects. Ideally, the Steering
Committee member will also attend the meeting.
Gift. Each Steering Committee member
will make a gift up to their financial ability.
As important as what the Steering Committee will
do is what they will NOT be asked to do. The Steering Committee
will meet only occasionally, if at all, as a group. The concept is
to utilize the time of the volunteers most productively – which
amount to opening doors to prospects the organization wouldn’t
otherwise be able to reach.
