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Below is
an RFP we received from a small community hospital. If you must
use a Request for Proposoal, this is an excellent pro-type and
provides much of the information consultants should have before
preparing a proposal. Recognize that good consultants will also
make every effort to have a personal conversation with the
organization before submitting a proposal. Be leery of
consultants that submit “boilerplate” proposals directly from
RFP’s without contacting the organization.
REQUEST FOR PROPOSAL
Background
Information:
XYZ is a private, non-profit hospital. Located in central State,
XYZ is the only hospital in ABC County (population 125,000).
Licensed for 150 beds, XYZ has a staff of 900 and is the fourth
largest employer in the county.
XYZ’s Board of
Directors is considering a capital project that includes:
-
A new
outpatient center to consolidate all patient intake, patient
reception and registration, imaging, pre-admission testing,
endoscopy services and to provide a staging area for all mobile
technology including MRI and cardiac catheterization
-
Additional
patient rooms so that all patient rooms will be private
-
Expansion of
Emergency Department
-
Additional
parking
The estimated
cost for the project is $16.5 million and construction may begin
as early as late fall, 200X. Because of the debt capacity of the
hospital, the $16.5 million renovation will require a minimum of
$2.5 million to be raised through a capital campaign. We are
seeking a consultant to conduct a capital campaign feasibility
study to determine how much we can realistically expect to raise
for this project.
XYZ does not
undertake capital campaigns lightly. The most recent campaign was
conducted in 1989. Over $4 million was raised and over $22
million was spent to expand and renovate the hospital. In the
past ten years, the renovation and a new management team have led
the way to making XYZ a strong community hospital with a favorable
image and a positive bottom line. (A feasibility study in 1999
for a $2.5 million capital campaign for a new Emergency Department
suggested that a campaign could raise $1.8 to $2.0 million. The
XYZ Board opted not to do a public campaign at that time.)
Because of
potential project timing, we want to start on a feasibility study
as soon as possible. Our schedule is:
December 12,
200W – RFP issued.
January 9,
200X – Proposals due by close of business.
January 16,
200X – Interviewees selected and notified by telephone; other
firms notified of decision by letter.
January 26-30
– Presentations
February 2 –
Presenters notified of Selection Committee Decision by telephone.
April 30 –
Presentation of feasibility study results to Selection Committee
May 25 --
Decision on capital campaign made by Hospital Board
May 26 – If
approved by the Board, capital campaign begins.
Proposal
Format and Requirements:
Please address the following topics in order in a proposal of six
pages or less. You may submit additional information on your
firm, but only the proposal itself will be submitted initially to
the Selection Committee. Other material will be supplied at their
request.
Firm
Capabilities:
-
Services
provided by your firm relative to a feasibility study and to a
capital campaign.
-
What other
resources does your firm have available (either through other
staff or affiliations with others)?
-
Experience
of firm with similar projects (size, healthcare organization,
size of community, etc.)
XYZ’s
Feasibility Study:
-
Describe
your feasibility study process. Include the duties you perform
and those you expect to be done by hospital staff or committee
volunteers.
-
How do you
determine who will be working with us in our campaign? Do you
know now who that individual(s) will be?
-
What are
your expectations of hospital development staff, CEO, and Board
members during the feasibility study process?
-
What
information and recommendations will be included in the
Feasibility Study Report?
-
What will
you charge to perform this feasibility study? Please include
estimates of consultant travel and expenses.
Track Record
and References:
-
Please list
the campaigns you have completed in the past two years, the goal
of each and the amount raised for each. (If this information
will extend your proposal beyond the six-page limit, simply list
as many projects as possible in the allotted space, focusing on
those most similar to XYZ Hospital’s.)
-
For each
hospital campaign completed in the past two years, please list
the name, title and phone number of the senior staff person with
whom you worked.
·
Are you presently doing any other
fundraising campaigns or consulting work in central State? If so,
where?
Staff Development
The position of
president of our small foundation, which also serves as
development director for the hospital, is currently vacant. We
are actively recruiting to fill the position and will consider
hiring a person with strong executive, leadership and
communication skills but no fundraising experience. If we were to
do this, how could you help us use the campaign period to help our
director become an effective development professional? What
additional fees would be required?
Proposals are
due no later than close of business on Friday, January 9, 200X to
Anne Person, XYZ Hospital, PO Box 1234, City, State. (Phone
123-456-7890 or e-mail aperson@xyz.org). Faxed or electronic
proposals will not be accepted.
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