Make certain to send payment reminders
each month that a payment is due. Nothing will stall a good
campaign faster than not sending payment reminders. The
payment reminders should be in the form of a personal,
positive update letter with a simple statement indicating
total gift, amount paid to date and the balance remaining.
Remind the donor how important their timely payment is to
successful conclusion of the campaign.
You probably don’t need a sophisticated
computer program – unless you have hundreds or thousands of
donors. A simple spreadsheet program and some staff time
should be sufficient.
Keep the campaign newsletter going. Show
progress. Make sure all the donors understand how the plans
are progressing and why their continued support is important.
Keep close tabs on those donors who made
one-time cash gifts. On the anniversary of their gift, contact
them and ask them if they would consider supporting a specific
part of the project – or even general operating support.
You’ve accomplished the hardest – their first gift. If you do
the rest well, they can turn into the foundation of a major
gift effort.
Publish the results of the fund raising
… and pledge redemption. Let your donors know how close your
organization is to collecting all of the funds needed. In
essence, create a "mini-campaign" that focuses on cash in the
bank.
Have periodic building events. Have a
"ground blessing", then, a couple of months later, host a
"ground breaking." As the project proceeds, have different
on-site celebrations. Keep the enthusiasm high by emphasizing
the original reasons for the campaign, and how much closer you
are to the goal as the pledges are paid.
Make sure all outstanding solicitation
visits are closed. Re-visit those prospects who haven’t made a
decision yet and re-explain how important their support is.
In the case of donors who aren’t paying,
plan to re-visit them with the same leaders who received the
gift to begin with. Don’t be timid – communication is the key!