This campaign launched Capital Quest in 1992 and raised funds for a new warehouse. Special attention was paid to crafting a case statement that addresses why people should give money for a building, not just food. This campaign raised the bulk of the funds on less than 50 gifts, including a dozen $50,000 gifts.
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Background and History of Capital Quest, Inc.
Our Services
Design and Marketing Phase (Feasibility Study)
A Design and Marketing Phase (other consulting firms may call this initial phase a "feasibility study", but we believe our Design and Marketing Phase provides more and better information) enables an organization to begin the process of conducting a major campaign by ensuring that the elements necessary for success exist. It serves as an incredible cultivation and education vehicle for potential leaders and donors.
"If you want money, you must first ask for advice.
If you want advice, ask for money first."
A Capital Quest Design and Marketing Phase takes the place of a traditional feasibility study. While it provides the same "feasibility" review of the more limited "feasibility study", the Design and Marketing Phase also:
1. Cultivates key leaders and potential donors
2. Educates and involves internal leaders
3. Develops a complete written fund raising plan
4. Includes a written draft of the case statement
The Design and Marketing Phase will include:
>> personal interviews
>> direct mail surveys
>> focus groups
>> corporate and foundation research
>> identification of potential funding sources
>> a review of the organization's image, case, and leadership.
Campaign Management
All of our campaigns are directed by senior executives. Unlike other companies that may use inexperienced campaign directors, Capital Quest assigns only senior executives to direct client projects. And, unlike a lot of companies, the people who will present our plan to you in the sales presentation will also be the same people who direct and lead your campaign.
Providing capital campaign direction is part art, part science. Managing a day-to-day campaign that might have several six-figure prospects being solicited at one time is not something to be left to directors without extensive experience. An inexperienced or ineffective consultant can actually cost an organization money. That’s why all of our campaigns are directed by experienced executives of the company.
As directors of your campaign, Capital Quest executives manage campaigns from beginning to end including:
>> Develop a comprehensive campaign plan
>> Instruct volunteers on methods of recruitment and solicitation
>> Write a thorough campaign case statement
>> Plan and coordinate the selection of top campaign leadership
>> Identify and segment prospective donors
>> Write appropriate Foundation proposals
>> Organize all committees and direct their activities
>> Prepare speaking notes and detailed agendas for speakers
>> Devise appropriate gift plans
>> Where desirable, solicit or assist in the solicitation of gift prospects
>> Prepare all publicity and public relations activities
>> Prepare campaign materials (brochures, pledge cards, newsletters)
>> Conduct orientation seminars for all important audiences
>> Report regularly to campaign officials on activities and progress
>> Prepare all records pertinent to the receipt of gifts
>> Establish and monitor pledge redemption .
>> Prepare an official report embracing the campaign history
>> Prepare a recommendations for post-campaign development .
>> Provide Pledge Redemption Service without fee |